fire blanket
Worth a lookShows demand growing +621.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+621.3%90-day search growth — must beat 0% to launch
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$43.38avg listing price — sweet spot $15–$100
Price range
Incredible$26.54–$61.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great286.06avg incumbent reviews — the moat a new listing must climb
Brand share
Good67%top-5 brand share — brands hold most of the demand
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$47K$47K/yr · 28K searches