70
dog toys
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$34.80avg listing price — sweet spot $15–$100
Brand share
Great47%top-5 brand share — no brand owns this niche
Price range
Great$9.65–$72.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Competition
Great37%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good$488K$488K/yr · 166K searches
Growth
Okay+7.2%90-day search growth — must beat 0% to launch
Review moat
Bad6,550.95avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand