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dog food
Launch itA $3.5M/yr market growing +16.7% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Incredible$3.5M$3.5M/yr · 239K searches
Competition
Great23%top-5 click share — an open shelf
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Avg price
Good$148.02avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+16.7%90-day search growth — must beat 0% to launch
Review moat
Okay2,062.72avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Price range
Bad$7.96–$402.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price