69
dog food wet
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$58.06avg listing price — sweet spot $15–$100
Competition
Great31%top-5 click share — an open shelf
Market size
Good$724K$724K/yr · 96K searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+24.1%90-day search growth — must beat 0% to launch
Review moat
Okay1,515.14avg incumbent reviews — the moat a new listing must climb
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Price range
Bad$2.13–$494.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price