75
cat treats
Launch itA $1.1M/yr market growing +36.3% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible15.9%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$25.62avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Market size
Great$1.1M$1.1M/yr · 259K searches
Review moat
Great494.3avg incumbent reviews — the moat a new listing must climb
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Good$4.80–$137.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+36.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality