65
cat scratcher
Worth a lookShows a sweet-spot price point ($56.49 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$56.49avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good$737K$737K/yr · 209K searches
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Brand share
Good67%top-5 brand share — brands hold most of the demand
Growth
Okay+9.9%90-day search growth — must beat 0% to launch
Review moat
Bad4,030.53avg incumbent reviews — the moat a new listing must climb
Price range
Bad$10.01–$434.11cheapest to priciest tracked listing — scored on the share inside $15–$100