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cat food
Launch itA $6.8M/yr market growing +10.3% this quarter with returns at 0.3% — clears our launch bar.
Market size
Incredible$6.8M$6.8M/yr · 1.4M searches
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great$50.59avg listing price — sweet spot $15–$100
Competition
Great28%top-5 click share — an open shelf
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Review moat
Good574.2avg incumbent reviews — the moat a new listing must climb
Price range
Good$7.14–$167.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+10.3%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Signals High Price