40
shovel
Skip itSoft demand (-40.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$51.41avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good856.5avg incumbent reviews — the moat a new listing must climb
Price range
Good$16.29–$155.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.1%return rate — above 5% kills the launch gate
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Bad$33K$33K/yr · 19K searches
Growth
Bad-40.4%90-day search growth — must beat 0% to launch