30
fire pit
Skip itSoft demand (-83.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible52.56avg incumbent reviews — the moat a new listing must climb
Market size
Good$386K$386K/yr · 64K searches
Returns
Okay3.3%return rate — above 5% kills the launch gate
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay$337.83avg listing price — sweet spot $15–$100
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Competition
Bad85%top-5 click share — a locked-up shelf
Price range
Bad$67.81–$701.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-83.5%90-day search growth — must beat 0% to launch