45
white board
Skip itPrices mostly outside the sweet spot ($11.76–$869.88) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Market size
Great$1.0M$1.0M/yr · 192K searches
Avg price
Good$147.09avg listing price — sweet spot $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.5%return rate — above 5% kills the launch gate
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Bad4,555.17avg incumbent reviews — the moat a new listing must climb
Growth
Bad-21.6%90-day search growth — must beat 0% to launch
Price range
Bad$11.76–$869.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price