42
pencil
Skip itA small market ($75K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Review moat
Great307avg incumbent reviews — the moat a new listing must climb
Price range
Great$2.30–$52.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.44avg listing price — sweet spot $15–$100
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-11.0%90-day search growth — must beat 0% to launch
Market size
Bad$75K$75K/yr · 169K searches