52
notebook
Worth a lookShows a sweet-spot price point ($22.92 avg), but soft demand (-6.9% this quarter) keeps it on the watch list.
Avg price
Incredible$22.92avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Great$7.59–$51.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Market size
Good$423K$423K/yr · 719K searches
Brand share
Good75%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,525.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-6.9%90-day search growth — must beat 0% to launch