48
color pencil
Skip itPrices mostly outside the sweet spot ($2.59–$751.63) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$61.83avg listing price — sweet spot $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Market size
Good$397K$397K/yr · 203K searches
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Growth
Okay+10.6%90-day search growth — must beat 0% to launch
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Bad4,059.91avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$2.59–$751.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price