42
2026 planner
Skip itSoft demand (-72.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$38.43avg listing price — sweet spot $15–$100
Price range
Incredible$22.13–$69.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good717.37avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Okay$100K$100K/yr · 59K searches
Growth
Bad-72.9%90-day search growth — must beat 0% to launch