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fairy lights
Skip itSoft demand (-35.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$30.27avg listing price — sweet spot $15–$100
Price range
Great$8.39–$63.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Market size
Okay$221K$221K/yr · 188K searches
Review moat
Okay2,775.67avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.7%return rate — above 5% kills the launch gate
Growth
Bad-35.9%90-day search growth — must beat 0% to launch