42
disco lights
Skip itA small market ($14K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good$102.42avg listing price — sweet spot $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Growth
Good+35.3%90-day search growth — must beat 0% to launch
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,612avg incumbent reviews — the moat a new listing must climb
Price range
Bad$23.01–$368.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad6.4%return rate — above 5% kills the launch gate
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$14K$14K/yr · 29K searches