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tupperware
Skip itPrices mostly outside the sweet spot ($12.35–$566.02) — this niche doesn't clear our bar today.
Competition
Great28%top-5 click share — an open shelf
Avg price
Great$80.39avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Market size
Okay$255K$255K/yr · 140K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,463.2avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-17.8%90-day search growth — must beat 0% to launch
Price range
Bad$12.35–$566.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price