43
pocket knife
Skip itPrices mostly outside the sweet spot ($35.14–$1203.77) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Market size
Good$517K$517K/yr · 355K searches
Avg price
Good$154.69avg listing price — sweet spot $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Review moat
Okay3,262.7avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Price range
Bad$35.14–$1203.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price