56
plates
Worth a lookShows a sweet-spot price point ($38.12 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$38.12avg listing price — sweet spot $15–$100
Review moat
Great128.83avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great29%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good62%top-5 brand share — brands hold most of the demand
Price range
Okay$1.86–$291.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$116K$116K/yr · 197K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-14.8%90-day search growth — must beat 0% to launch
Signals Low Review Barrier