36
omie lunch box
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Great+78.9%90-day search growth — must beat 0% to launch
Avg price
Good$143.68avg listing price — sweet spot $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.5%return rate — above 5% kills the launch gate
Price range
Okay$47.54–$233.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad10,871.34avg incumbent reviews — the moat a new listing must climb
Market size
Bad$9K$9K/yr · 43K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price