58
matcha cup
Worth a lookShows a sweet-spot price point ($40.58 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$40.58avg listing price — sweet spot $15–$100
Competition
Great36%top-5 click share — an open shelf
Brand share
Great56%top-5 brand share — no brand owns this niche
Review moat
Great451.87avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Good+41.9%90-day search growth — must beat 0% to launch
Returns
Good2.8%return rate — above 5% kills the launch gate
Price range
Good$9.53–$172.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$63K$63K/yr · 83K searches