41
japanese knife
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Returns
Good2.3%return rate — above 5% kills the launch gate
Brand share
Good67%top-5 brand share — brands hold most of the demand
Review moat
Okay1,769.09avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$251.31avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$144K$144K/yr · 88K searches
Growth
Bad-9.5%90-day search growth — must beat 0% to launch
Price range
Bad$9.34–$992.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Signals High Price