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idli maker
Skip itWeak search conversion (1.0%) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$87.91avg listing price — sweet spot $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,413.48avg incumbent reviews — the moat a new listing must climb
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Growth
Okay+8.5%90-day search growth — must beat 0% to launch
Market size
Okay$119K$119K/yr · 140K searches
Price range
Bad$22.24–$370.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad7.6%return rate — above 5% kills the launch gate
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale