49
hand mixer
Skip itSoft demand (-25.2% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Good$116.41avg listing price — sweet spot $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Review moat
Good956.47avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Market size
Good$281K$281K/yr · 168K searches
Returns
Okay3.0%return rate — above 5% kills the launch gate
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Price range
Bad$13.33–$556.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-25.2%90-day search growth — must beat 0% to launch
Signals High Price