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Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible17.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great381.31avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$2.41–$23.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.58avg listing price — sweet spot $15–$100
Growth
Okay+2.8%90-day search growth — must beat 0% to launch
Market size
Bad$79K$79K/yr · 47K searches
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand
Signals Low Review Barrier