34
deep fryer
Skip itSoft demand (-52.7% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good1,022.05avg incumbent reviews — the moat a new listing must climb
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$252.72avg listing price — sweet spot $15–$100
Market size
Okay$133K$133K/yr · 72K searches
Returns
Bad6.7%return rate — above 5% kills the launch gate
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-52.7%90-day search growth — must beat 0% to launch
Price range
Bad$97.89–$741.59cheapest to priciest tracked listing — scored on the share inside $15–$100