40
decanter
Skip itA small market ($16K/yr) — this niche doesn't clear our bar today.
Brand share
Great54%top-5 brand share — no brand owns this niche
Avg price
Great$92.64avg listing price — sweet spot $15–$100
Review moat
Good569.45avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.0%return rate — above 5% kills the launch gate
Price range
Okay$35.48–$226.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-4.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$16K$16K/yr · 17K searches