46
cutlery organiser
Skip itSoft demand (-13.7% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$39.31avg listing price — sweet spot $15–$100
Price range
Great$9.45–$115.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Okay$229K$229K/yr · 111K searches
Returns
Okay4.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,708.65avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.7%90-day search growth — must beat 0% to launch