40
cast iron pan
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$149.40avg listing price — sweet spot $15–$100
Market size
Good$287K$287K/yr · 249K searches
Brand share
Good75%top-5 brand share — brands hold most of the demand
Review moat
Bad11,231.63avg incumbent reviews — the moat a new listing must climb
Returns
Bad6.2%return rate — above 5% kills the launch gate
Growth
Bad-11.6%90-day search growth — must beat 0% to launch
Price range
Bad$39.65–$469.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale