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baking paper
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.86avg listing price — sweet spot $15–$100
Price range
Good$4.70–$40.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$314K$314K/yr · 135K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,819.42avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.8%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand