39
baking dish
Skip itSoft demand (-38.6% this quarter) — this niche doesn't clear our bar today.
Competition
Great29%top-5 click share — an open shelf
Avg price
Great$80.33avg listing price — sweet spot $15–$100
Returns
Okay3.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$6.82–$273.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$133K$133K/yr · 78K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,794.13avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-38.6%90-day search growth — must beat 0% to launch
Signals High Price