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air purifier
Skip itPrices mostly outside the sweet spot ($90.30–$1510.53) — this niche doesn't clear our bar today.
Market size
Incredible$5.4M$5.4M/yr · 981K searches
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Returns
Good3.0%return rate — above 5% kills the launch gate
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.5%90-day search growth — must beat 0% to launch
Review moat
Bad6,978.85avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand
Avg price
Bad$468.15avg listing price — sweet spot $15–$100
Price range
Bad$90.30–$1510.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price