43
caliper
Skip itA concentrated shelf (top 5 take 77% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$78.07avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.5%return rate — above 5% kills the launch gate
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Price range
Okay$16.65–$204.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+7.3%90-day search growth — must beat 0% to launch
Review moat
Bad7,605.62avg incumbent reviews — the moat a new listing must climb
Market size
Bad$82K$82K/yr · 21K searches
Competition
Bad77%top-5 click share — a locked-up shelf
Signals High Price