57
vase
Worth a lookShows no brand lock-in (top 5 brands take 30% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Competition
Great22%top-5 click share — an open shelf
Avg price
Great$53.68avg listing price — sweet spot $15–$100
Review moat
Great195.42avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.05–$126.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$323K$323K/yr · 362K searches
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.9%return rate — above 5% kills the launch gate
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-12.9%90-day search growth — must beat 0% to launch