45
table mat
Skip itSoft demand (-26.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$38.82avg listing price — sweet spot $15–$100
Price range
Great$2.35–$95.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,097.11avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.2%return rate — above 5% kills the launch gate
Market size
Bad$64K$64K/yr · 132K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-26.0%90-day search growth — must beat 0% to launch