47
sponge cloth
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible13.5%search→purchase rate — share of searches ending in a sale
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Price range
Okay$4.40–$22.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$193K$193K/yr · 137K searches
Avg price
Okay$10.46avg listing price — sweet spot $15–$100
Review moat
Okay2,868.79avg incumbent reviews — the moat a new listing must climb
Growth
Okay+7.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand