48
spatula
Skip itSoft demand (-13.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$27.47avg listing price — sweet spot $15–$100
Returns
Great1.0%return rate — above 5% kills the launch gate
Price range
Great$0.52–$67.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$130K$130K/yr · 118K searches
Review moat
Bad5,031.7avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-13.8%90-day search growth — must beat 0% to launch
Signals Low Review Barrier