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sofa pillow
Skip itA small market ($25K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$33.59avg listing price — sweet spot $15–$100
Price range
Great$9.11–$62.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Returns
Okay3.1%return rate — above 5% kills the launch gate
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Bad-6.7%90-day search growth — must beat 0% to launch
Review moat
Bad11,997.79avg incumbent reviews — the moat a new listing must climb
Market size
Bad$25K$25K/yr · 18K searches