56
pillow
Worth a lookShows a sweet-spot price point ($65.07 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great$65.07avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Great$1.2M$1.2M/yr · 571K searches
Competition
Great38%top-5 click share — an open shelf
Brand share
Good70%top-5 brand share — brands hold most of the demand
Price range
Okay$5.08–$217.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Returns
Okay3.9%return rate — above 5% kills the launch gate
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Review moat
Bad16,193.29avg incumbent reviews — the moat a new listing must climb
Signals High Price