30
outdoor rug
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Brand share
Great59%top-5 brand share — no brand owns this niche
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,126.64avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$165.89avg listing price — sweet spot $15–$100
Price range
Bad$52.50–$658.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-41.3%90-day search growth — must beat 0% to launch
Returns
Bad11.5%return rate — above 5% kills the launch gate
Market size
Bad$0$0/yr · 32K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale