66
mop
Worth a lookShows a $3.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$3.1M$3.1M/yr · 1.0M searches
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Great$62.02avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Price range
Okay$14.02–$203.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,681.21avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.8%90-day search growth — must beat 0% to launch