40
mattress topper
Skip itPrices mostly outside the sweet spot ($77.43–$495.57) — this niche doesn't clear our bar today.
Competition
Great38%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Avg price
Okay$191.78avg listing price — sweet spot $15–$100
Market size
Okay$195K$195K/yr · 196K searches
Review moat
Bad5,180.04avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.3%return rate — above 5% kills the launch gate
Growth
Bad-7.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Price range
Bad$77.43–$495.57cheapest to priciest tracked listing — scored on the share inside $15–$100