63
lighter
Worth a lookShows a sweet-spot price point ($39.84 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$39.84avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great54%top-5 brand share — no brand owns this niche
Returns
Great1.9%return rate — above 5% kills the launch gate
Competition
Great40%top-5 click share — an open shelf
Review moat
Good600.4avg incumbent reviews — the moat a new listing must climb
Market size
Good$494K$494K/yr · 328K searches
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Price range
Okay$2.47–$192.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-14.9%90-day search growth — must beat 0% to launch