54
lavender
Worth a lookShows beatable incumbent ratings (4.0★), but weak search conversion (1.1%) keeps it on the watch list.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$54.56avg listing price — sweet spot $15–$100
Competition
Great25%top-5 click share — an open shelf
Returns
Great1.4%return rate — above 5% kills the launch gate
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Okay1,567.47avg incumbent reviews — the moat a new listing must climb
Price range
Okay$5.59–$250.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-1.7%90-day search growth — must beat 0% to launch
Market size
Bad$68K$68K/yr · 112K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale