45
lantern
Skip itSoft demand (-97.7% this quarter) — this niche doesn't clear our bar today.
Review moat
Great200.47avg incumbent reviews — the moat a new listing must climb
Brand share
Great46%top-5 brand share — no brand owns this niche
Avg price
Great$66.26avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Price range
Good$6.85–$151.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$125K$125K/yr · 181K searches
Returns
Bad6.3%return rate — above 5% kills the launch gate
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-97.7%90-day search growth — must beat 0% to launch