51
incense
Worth a lookShows low returns (0.5%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$19.41avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$1.16–$75.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,079.14avg incumbent reviews — the moat a new listing must climb
Market size
Bad$98K$98K/yr · 70K searches
Growth
Bad-5.4%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand