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halloween decorations
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible65avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$24.26avg listing price — sweet spot $15–$100
Price range
Incredible$15.16–$36.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+75.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.0%return rate — above 5% kills the launch gate
Market size
Bad$14K$14K/yr · 203K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier