51
duvet
Worth a lookShows a sweet-spot price point ($84.38 avg), but soft demand (-10.7% this quarter) keeps it on the watch list.
Avg price
Great$84.38avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good62%top-5 brand share — brands hold most of the demand
Market size
Good$368K$368K/yr · 174K searches
Returns
Okay3.6%return rate — above 5% kills the launch gate
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Price range
Okay$19.64–$285.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad11,093.96avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.7%90-day search growth — must beat 0% to launch