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diwali decorations for home
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Price range
Incredible$36.83–$66.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$51.45avg listing price — sweet spot $15–$100
Growth
Great+70.3%90-day search growth — must beat 0% to launch
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Okay$160K$160K/yr · 168K searches
Review moat
Okay3,429.5avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.2%return rate — above 5% kills the launch gate
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand