49
blanket
Skip itSoft demand (-15.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$58.25avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$488K$488K/yr · 541K searches
Brand share
Good72%top-5 brand share — brands hold most of the demand
Returns
Okay3.2%return rate — above 5% kills the launch gate
Price range
Okay$22.45–$211.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad7,647.73avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-15.9%90-day search growth — must beat 0% to launch
Signals High Price